Shawn Makhijani SVP Business Development and Strategy and SVP NBC Spot On NBCUniversal
Shawn?Makhijani is the Senior Vice President of Business Development and Strategy for NBCUniversal Television & Streaming and NBC Spot On – an advanced video advertising business launched by the NBCUniversal Local division that is designed for local/regional CTV and OTT advertisers.
In this role, Makhijani is responsible for business development and strategy across NBCUniversal with a focus on the broadcast businesses including NBCUniversal Local, NBC Affiliate Relations. He works with TV, digital and sales leaders to create strategies and identify opportunities for growth through strategic alliances, partnerships, mergers and acquisitions and organic business creation.
Makhijani also runs NBCUniversal Local’s NBC Spot On business and manages sales strategy for NBCUniversal Local’s local and regional sales businesses. NBCUniversal Local includes 42 NBC/Telemundo owned stations and their associated digital platforms, 7 regional sports networks, regional news network NECN, a robust digital out-of-home group, national multicast networks NBCLX, COZI TV and TeleXitos, and the division’s in-house production, marketing and promotions companies.
Makhijani joined NBCUniversal in 2007, initially charged with growing the digital businesses of the NBC Owned Television Stations group. With the formation of the NBCUniversal Owned Television Stations division, which combined the NBC Owned Television Stations group with the Telemundo Station Group and NECN, his role expanded and was charged with overseeing business development and strategy across all local businesses. The NBCUniversal Owned Television Stations division was rebranded to NBCUniversal Local in 2021.
Before joining NBCUniversal, Makhijani held business development positions at AOL, TellMe Networks, Excite@Home, Twentieth Century Fox and Indo American Enterprises. In addition, he worked in M&A and Equity Capital Markets for JP Morgan. He started his first broadcast television venture at the age of 15, when he co-founded the popular U.S. based television network, Namaste America, where he produced and hosted several shows.
Makhijani earned a bachelor’s degree in Government from Dartmouth College, and an MBA from the Kellogg School of Management at Northwestern University.