Connected TV Advertising Summit Connected TV Advertising Summit 2022

June 14 & 15, 2022
Afternoons

#CTVAds2022

Online Video Advertising Summit 2021

Early Bird: Register Now and Win

Connected TV Advertising Summit virtual

Welcome to the 2022 Connected TV Advertising Summit virtual

Connected TVs (CTVs) and streaming are the most important drivers of change in TV and video industries. In the U.S. alone most TV households now have at least one CTV, with many having two or more CTVs.

With viewership surging and ad-supported streaming services proliferating, eMarketer is forecasting that CTV advertising in the U.S. will increase to over $34 billion by 2025.

VideoNuze’s 3rd annual Connected TV Advertising Summit virtual will bring together senior executives from brands, agencies, content providers, technology companies and other stakeholders for 2 afternoons of high-impact learning. The CTV Ad Summit will be the most focused, in-depth conference on CTV advertising.

Join us on June 14th and 15th!


June 14, 2022
1:00pm - 1:05pm	Welcome
	Welcome to the 3rd annual Connected TV Advertising Summit virtual Day 1 Will Richmond – Editor and Publisher
1:05pm - 1:40pm	Understanding CTV’s Massive Reach
	Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers. Bruce Leichtman – President, Leichtman Research Group (presenter)
1:45pm - 2:20pm	Transitioning from Linear TV to Streaming
	The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising. Stacie Danzis – SVP, Digital Media Sales, A+E Networks Travis Hockersmith – VP, Platform+, VIZIO Christo Owen – SVP, Digital Platform Sales, Paramount Streaming Marni Rommel – VP, Business Development, Beachfront Media Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
2:25pm - 3:00pm	New Opportunities in Measurement
	New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed? Jessica Hogue – GM, Measurement and Industries, Innovid Megan Matlock – AVP, Media Strategy, AT&T Brian West – SVP, Data and Measurement Strategy, NBCUniversal Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media Jon Watts – Managing Director, CIMM (moderator)
3:05pm - 3:40pm	CTV Innovation – What to Watch
	Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having? Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising Michael Tuminello – VP, Strategy, Mediaocean David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks Danielle DeLauro – EVP, VAB (moderator)

June 15, 2022
1:00pm - 1:05pm	Welcome
	Welcome to the 3rd annual Connected TV Advertising Summit virtual Day 2 Will Richmond – Editor and Publisher
1:05pm - 1:40pm	CTV: What’s the Current State of Play?
	CTV usage has grown dramatically, accelerated by the adoption of devices and the pandemic. What are the current dynamics in CTV with monetization, business models, content distribution and more? Trevor Buchmayr – Head of U.S. Programmatic, PHD Jackie Swansburg Paulino – Chief Product Officer, Pixability Jen Soch – Executive Director, Channel Solutions, GroupM Anthony Susi – Director, Marketplace Development, Xandr Jon Watts – Managing Director, CIMM (moderator)
1:45pm - 2:20pm	Ad-Supported Streaming In Focus: FAST, AVOD and More
	Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities. Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal Roy Firestone – Director, Product Management, AdTech, Edgecast Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel Colin Dixon – Chief Analyst, nScreenMedia (moderator)
2:25pm - 3:00pm	Multiplatform and CTV: Working Together
	Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models? Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps) Adam Markey – Director, Product Management, Roku Darren Olive – EVP, National Ad Sales and Strategy, Crackle Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
3:05pm - 3:40pm	Future of CTV and TV
	The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed? Matt Agosto – Director of Sales, Media & Entertainment, Samsung Ads Ashley Arena – Head of Advanced Video Activation, PHD Dan Brackett – CTO, Extreme Reach Jason DeMarco – VP, OTT, Index Exchange Chris Flatley – VP of Advertising Sales, fuboTV Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)