Connected TV Advertising Summit Connected TV Advertising Summit 2022

June 14 & 15, 2022
Afternoons

#CTVAds2022
 

Connected TV Advertising Summit virtual

Welcome to the 2022 Connected TV Advertising Summit virtual
 
Connected TVs (CTVs) and streaming are the most important drivers of change in TV and video industries. In the U.S. alone most TV households now have at least one CTV, with many having two or more CTVs. 
 
With viewership surging and ad-supported streaming services proliferating, eMarketer is forecasting that CTV advertising in the U.S. will increase to over $34 billion by 2025.
 
VideoNuze’s 3rd annual Connected TV Advertising Summit virtual will bring together senior executives from brands, agencies, content providers, technology companies and other stakeholders for 2 afternoons of high-impact learning. The CTV Ad Summit will be the most focused, in-depth conference on CTV advertising. 
 
Join us on June 14th and 15th!
 
June 14, 2022
1:00pm - 1:05pm Welcome
Welcome to the 3rd annual Connected TV Advertising Summit virtual
Day 1
  • Will Richmond – Editor and Publisher
1:05pm - 1:40pm Understanding CTV’s Massive Reach
Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.
 
  • Bruce Leichtman – President, Leichtman Research Group (presenter)
1:45pm - 2:20pm Transitioning from Linear TV to Streaming
The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising. 
 
  • Stacie Danzis – SVP, Digital Media Sales, A+E Networks
  • Travis Hockersmith – VP, Platform+, VIZIO
  • Christopher Owen - SVP, Digital Platform Sales, Paramount Streaming
  • Marni Rommel – VP, Business Development, Beachfront Medi
  • Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
2:25pm - 3:00pm New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
 
  • Jessica Hogue – GM, Measurement and Industries, Innovid
  • Brian West – SVP, Data and Measurement Strategy, NBCUniversal
  • Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
  • Jon Watts – Managing Director, CIMM (moderator)
3:05pm - 3:40pm CTV Innovation – What to Watch
Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?
 
  • Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
  • Michael Tuminello – VP, Strategy, Mediaocean
  • David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
  • Danielle DeLauro – EVP, VAB (moderator)
 
June 15, 2022
1:00pm - 1:05pm Welcome
Welcome to the 3rd annual Connected TV Advertising Summit virtual
Day 2
  • Will Richmond – Editor and Publisher
1:05pm - 1:40pm CTV: What’s the Current State of Play?
CTV usage has grown dramatically, accelerated by the adoption of devices and the pandemic. What are the current dynamics in CTV with monetization, business models, content distribution and more?
 
  • Trevor Buchmayr – Head of U.S. Programmatic, PHD
  • Jackie Swansburg Paulino – Chief Product Officer, Pixability
  • Jen Soch – Executive Director, Channel Solutions, GroupM
  • Anthony Susi – Director, Marketplace Development, Xandr
  • Jon Watts – Managing Director, CIMM (moderator)
1:45pm - 2:20pm Ad-Supported Streaming In Focus: FAST, AVOD and More
Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities. 
 
  • Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal
  • Roy Firestone – Director, Product Management, AdTech, Edgecast
  • Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise
  • Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel
  • Colin Dixon – Chief Analyst, nScreenMedia (moderator)
2:25pm - 3:00pm Multiplatform and CTV: Working Together
Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models?
 
  • Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps)
  • Adam Markey – Director, Product Management, Roku
  • Darren Olive – EVP, National Ad Sales and Strategy, Crackle
  • Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
3:05pm - 3:40pm Future of CTV and TV
The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed?
 
  • Matt Agosto - Director of Sales, Media & Entertainment, Samsung Ads
  • Dan Brackett – CTO, Extreme Reach
  • Jason DeMarco – VP, OTT, Index Exchange
  • Chris Flatley - VP of Advertising Sales, fuboTV
  • Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)

Speakers

(plus more speakers coming soon)

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

REGISTER NOW!

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